The activation was created to transport the customer into the world of a contemporary art gallery – A sleek, contemporary installation showcasing the Portfolio series as works of art.
The Dalmore Portfolio Series
Where Art Meets Craft
Brand Activation
Brief
The Dalmore Portfolio is a series of Travel Retail exclusive limited-edition releases; each created in collaboration with a contemporary artist.
The second Portfolio series featured a partnership with Gabriella Marcella and drew inspiration from the pack design. Our brief was to develop an activation at Changi Airport, bringing the collaboration between The Dalmore and Gabriella Marcella to life in an engaging and memorable way.
Big Idea
We created an immersive space that transports the customer into the world of a contemporary art gallery – A sleek, contemporary installation showcasing the Portfolio series as works of art, with each display integrating a concealed stocking unit beneath the featured pieces, combining aesthetic appeal with practical functionality.
Result
The activation followed shortly after the launch of the new Dalmore brand identity, developed by Jordan. The activation at Changi therefore represented a significant step for Dalmore – the signalling of a bold new look for the brand and the category, and it the same time, re-asserting itself as an innovative patron of the creative arts.
- Creative, Design & Spatial Strategy
- Brand Identity & 3D Design Language
- Concept Design & Development
- Project Management & Installation
The Changi activation was amplified via digital screens across the Changi Terminals, with further amplification via platforms including Ctrip, Grab and iShopChangi’s digital channels and social platforms.
