Ploom

Building a challenger

Retail Design & Brand Activation

Brief

As the heated tobacco category accelerated, Ploom needed to establish a distinctive, premium retail presence within a highly competitive and regulation-heavy landscape. The ambition was not only to stand out, but to elevate perceptions of the category itself – positioning the brand as a leader in innovation, experience, and design.

Big Idea

We redefined the retail design language by moving away from conventional category codes in favour of a bold, contemporary aesthetic. Sleek materials, precise detailing, and a restrained palette created a sense of modern luxury, while a modular system introduced flexibility across diverse markets and formats.

This approach allowed the brand to maintain a consistent, elevated identity while adapting seamlessly to different spatial and cultural contexts.

Result

The retail environments are confident, immersive, and intuitively navigable – balancing premium storytelling with functional clarity. Hero product moments, interactive touchpoints, and layered brand cues invite exploration and engagement.

Together, these elements elevate brand perception and position Ploom as a credible, design-led alternative within the heated tobacco category.

Since 2018, we have acted as a key creative, design and production partner, supporting Ploom’s retail expansion across EMEA and APAC, strengthening its premium positioning and enabling sustained growth within Global Travel Retail.

  • Creative, Design & Spatial Strategy
  • Brand Identity & 3D Design Language
  • Concept Design & Development
  • Project Management & Installation

Extending Ploom’s sensory identity into the retail environment, we developed an aroma-driven experience that encouraged exploration of its signature flavour profiles through playful, interactive discovery.

Our long-term partnership with Ploom has supported the brand during a period of rapid international and Global Travel Retail expansion, helping deliver a consistent premium experience as its presence grew from 13 to 28 markets in just two years.*

*between 2023-2025