The Dalmore

Walking the talk

Brand Identity

Brief

In 2017 we completely redefined The Dalmore’s retail presence so that it could “walk the talk” of being a super-premium single malt whisky. To achieve this, we introduced refined luxury cues that positioned the brand within a broader world of high-end design, drawing inspiration from categories such as luxury fashion and high-value watchmaking rather than traditional whisky retail.

By 2023, this new look had done its job, and the perception of The Dalmore at retail was now firmly in line with luxury brands generally and luxury spirits specifically. It was now time to build on that newfound confidence for the next stage in the brand’s evolution.

Big Idea

We created a new retail visual identity that was more contemporary, exuberant and appealing to a younger audience. The new design language concept was built on the aesthetics of translucency, layering, and reveal, all qualities synonymous with high-value Single Malt Whisky. The brand now has a signature look and occupies a distinctive, elevated brand world.

Result

This new expression was conceived as a cohesive global system, ensuring consistency across all touchpoints while remaining flexible enough to adapt across markets and formats.

The Dalmore now presents a confident, contemporary, and immersive brand experience across its global retail and experiential environments. The elevated identity informs every touchpoint, enabling the brand to authentically “walk the talk” within the premium and luxury space.

Through ongoing stewardship, we have delivered comprehensive 3D global identity guidelines that have been adopted globally, and we continue to design and oversee the rollout of retail and brand activations across APAC and EMEA – ensuring consistency, quality, and impact at every scale.

Jordan Design has been a trusted creative partner to The Dalmore since 2017. Key Jordan designed Dalmore brand milestones included:

Refining the iconic Royal Stag – now a defining feature across all communications.

Redesigning the visitor centre and private client spaces at the Alness Distillery.

Designing brand launches and activations for several limited-editions including Cask Curation, Luminary, Portfolio and The Anthology Series’.

 

  • Creative, Design & Spatial Strategy
  • Brand Identity & 3D Design Language
  • Global Guidelines & Toolkits
  • GTR Global Retail Design

A translucent, vibrant palette of fluted, transparent and coloured materials creates layers of depth that invite shoppers to discover The Dalmore’s hidden treasures.

A confident new retail expression allows The Dalmore to ‘walk the talk’, creating a distinctive presence that stands above the competition.

Our enduring partnership with Whyte & Mackay has helped bring The Dalmore’s luxury vision to life across Global Travel Retail, supporting the brand’s emergence as the world’s fastest-growing luxury single malt whisky*

*between 2019 and 2023: +9.3% volume CAGR. Source – IWSR