Created as the centrepiece of the VIP tasting experience, The Spirit of Legacy is a cinematic tribute to innovation, legacy and discovery. The film invites guests to explore the pioneering spirit of the Beckmann family, culminating in the reveal of the exclusive 1800 Triple Cask expression.
1800 Triple Cask
Three Casks. One Masterpiece.
VIP Brand Activation
Brief
Jordan was asked by Proximo to create a premium launch experience for 1800 Triple Cask at the TFWA World Exhibition & Conference that would captivate leading Duty-Free retailers and trade press in an intimate and memorable format.
Big Idea
We transformed a traditional presentation into a multi-sensory brand experience, transporting guests to the agave fields and distilleries of Tequila, Mexico through immersive film, guided tasting and live sensory interaction.
At the centre of the activation was a bespoke four-minute film, projected across three circular screens to reflect the brand’s triple-cask maturation process.
As the story unfolded, guests were invited to smell individual casks, taste roasted agave and sample the tequila itself — creating a layered experience that brought the craftsmanship and heritage of the brand to life.
Result
A highly engaging launch experience that combined cinematic storytelling, immersive design and sensory theatre to create a lasting impression with key retail and media audiences.
- Creative, Design & Spatial Strategy
- Brand Identity & 3D Design Language
- Concept Design & Development
- Project Management & Installation
The film was interwoven with a guided sensory tasting ritual, inviting guests to discover the journey from agave to oak to liquid. Through touch, aroma and taste, each moment revealed the craftsmanship, balance and complexity that define 1800 Triple Cask.
