Jordan Design has created an immersive retail experience as part of the Ploom exhibit ‘Feel the Aura’.

Ploom commissioned us to design an immersive Discovery & Retail Space for its Milan Design Week 2026 activation, Feel the Aura — a multi-sensory brand experience created by Liganova. Our role was to develop a complementary environment to the main exhibition: an engaging retail and trial space suited to a high-profile global design audience.

The space translated Ploom’s flavour profiles into a sensory, spatial experience—expressed through colour, light, and atmosphere. A restrained, neutral base was activated by programmable lighting, creating a dynamic environment that continuously shifted in tone and mood.

A sculptural interactive aroma device invites guests to explore flavours through scent, while a bold conveyor installation showcased the product range by style. The experience culminated at the trial bar, where visitors could engage directly with the product and experience it firsthand.

The activation generated significant global social and design media coverage, reinforcing Ploom’s position as a category leader among a design-conscious audience